Thinfilm uses blockchain, Forrester forecasts marketing automation & mastering the martech landscape

Featured story

First Forrester forecast for marketing automation finds it is still 'early innings' for adoption   May 14, 2018 by Barry Levine The annual marketing spend for these platforms will more than double by 2023, the report predicts.

From MarTech Today

Thinfilm uses blockchain to extend the capablities of NFC-enabled ads, creating what it calls a new data point   May 14, 2018 by Robin Kurzer Marketers can drive additional engagement by encouraging 'tap events,' where end users get details on a product's history or provenance.

CBS to offer live dynamic ad insertion through Nielsen partnership   May 14, 2018 by Ginny Marvin The two companies are collaborating to bring addressable targeting to national broadcasts.

5 steps to mastering the modern martech landscape   May 14, 2018 by Ryan Phelan Contributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company's needs.

From Marketing Land

Improving e-commerce text ads with ad customizer data feeds   May 14, 2018 by Joe Martinez No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.

Improve paid search lead-gen with cohort analysis   May 14, 2018 by Megan Taggart Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.

Facebook says it has suspended 200 apps for possible misuse of data   May 14, 2018 by Amy Gesenhues During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps.

Google issues updated GDPR guidance to publishers on how to gain consent from users   May 14, 2018 by Robin Kurzer Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with GDPR.

From Around The Web

Apple's App Store redesign improved app discovery, report finds, TechCrunch

Engage more users: 3 tips for optimizing mobile app performance, Think with Google

GDPR will pop the adtech bubble, Doc Searls Weblog

Online Ad Targeting Does Work - As Long As It's Not Creepy, WIRED

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