Cision adds image tracking, data privacy legislation in US & revving up your page speed

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The United States finally starts to talk about data privacy legislation   Aug 10, 2018 by Robin Kurzer Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously.

From MarTech Today

Earned media platform Cision adds image tracking with ShareIQ purchase   Aug 10, 2018 by Barry Levine ShareIQ's technology is designed to track huge numbers of images across the web, even if they have been slightly modified.

The 4 V's of B2B marketing: How a focus on velocity over volume can deliver richer returns   Aug 10, 2018 by Sonjoy Ganguly Contributor Sonjoy Ganguly explores ways B2B marketers can focus their marketing strategies toward achieving lead generation volume, velocity, value and variability.

The MarTech Minute: Tapad integrates with Adobe, Versium partners with LiveRamp & lots of exec moves   Aug 10, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Salesforce promotes COO Keith Block to co-chief executive   Aug 10, 2018 by Robin Kurzer The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.

Ramp Up Your Amazon Ad Game: 5 tips for success   Aug 10, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon's growing ad opportunities? What are the best practices for running […]

From Marketing Land

How to rev up your page speed for better website performance   Aug 10, 2018 by Jeremy Knauff Improving page speed isn't some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.

5,000+ Martech Tools: What's a marketer to do?   Aug 10, 2018 by Digital Marketing Depot You've seen the martech landscape graphic with 5,000+ logos. You're adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.

The ultimate guide to using Bing Webmaster Tools – Part 2   Aug 10, 2018 by Christi Olson In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data.

How to take advantage of Facebook's Advanced Matching Pixel   Aug 9, 2018 by Justin Freid If you're not using Facebook's Advanced Matching Pixel, contributor Justin Freid says you're missing out — and he explains why you need to adopt it.

From Around The Web

Facebook is shutting down Friend List Feeds, TechCrunch

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