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2018年8月6日 星期一

LiveRamp’s IdentityLink for TV partners with Adobe, WhatsApp’s new Business API & a new report on smart speakers

 


 
Featured story
 

LiveRamp's IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

 

Aug 3, 2018 by Barry Levine

The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.

 
From MarTech Today
 
The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions
  Aug 3, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed

 
Does ad tech dream of electric sheep?
  Aug 3, 2018 by Duncan Arthur

Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as machine-like users with eyeballs.

 
Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
  Aug 3, 2018 by Amy Gesenhues

The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app.

From Marketing Land
 
Apple's HomePod makes modest gains against Echo, Google Home [Report]
  Aug 3, 2018 by Greg Sterling

Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent.


 
From Around The Web
 
The future of SMS; 2018 and beyond, SMSGlobal
 

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