Marketing Day: Facebook disputes WaPo claim, MarTech conference & more

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Facebook to WaPo: No, we are not rating the trustworthiness of users   Aug 22, 2018 by Amy Gesenhues Facebook says it does have a process to protect against people indiscriminately flagging news as false, but it contends The Washington Post got the details wrong.

From Marketing Land

Chrome browser to update to material design 'across all operating systems'   Aug 22, 2018 by Greg Sterling Reportedly, the changes will be most pronounced on iOS.

The next level of marketing maturity on stage at MarTech this October   Aug 22, 2018 by Scott Brinker I'm going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence.

Adobe adds enhancements to boost the venerable channel of email   Aug 22, 2018 by Barry Levine With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking.

MeetEdgar offers automated variations for social posts for SMBs   Aug 22, 2018 by Barry Levine The social post scheduler says this is the first time the capability has been offered in a tool for small businesses.

Report: Customers are more loyal to companies that are transparent on social media   Aug 22, 2018 by Robin Kurzer Consumers expect more transparency from businesses than they do from politicians, friends, or even themselves.

Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups   Aug 21, 2018 by Amy Gesenhues Along with fewer ad filters, Facebook is trying to fight discrimination with a new certification tool that is now part of its Ads Manager platform.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Viant adds purchase-based targeting for CPG ads   Aug 22, 2018 by Barry Levine The ad tech firm can now let advertisers direct ads based on weekly updates to household-level CPG purchases, and on repurchase cycles.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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