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2018年8月22日 星期三

SearchCap: Ask an SMXpert, Google HTTPS site migration, Google vs. YouTube algorithm report & more

 


 
Featured story
 

Report shows YouTube and Google video ranking algorithms differ widely

 

Aug 22, 2018 by Barry Schwartz

A new report shows that there's little correlation between ranking well in YouTube search and doing the same in Google video carousels.

 
From Search Engine Land
 
Google to automatically verify your Google Search Console account if you are the property's owner in Google Analytics
  Aug 22, 2018 by Barry Schwartz

Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important website alerts.

 
Flying close to the sun: SEO tactics that may get you burned
  Aug 22, 2018 by Stephan Spencer

The temptation to take the "quick and easy" route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned.

 
Ask an SMXpert – Significant changes to local search
  Aug 22, 2018 by Debra Mastaler

Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and advanced tactics to help you succeed in local search.

 
When migrating from HTTP to HTTPS, Google says to use 301 redirects
  Aug 22, 2018 by Barry Schwartz

Don't get fancy with your HTTPS site migration. Keep it simple and consistent, and use 301 redirects, says Google.

 
Users spot redesigned Google Image search results design
  Aug 22, 2018 by Barry Schwartz

Did you see the new white preview boxes for Google Image Search? Google may be preparing to launch a new design for image search.

From Marketing Land
 
Chrome browser to update to material design 'across all operating systems'
  Aug 22, 2018 by Greg Sterling

Reportedly, the changes will be most pronounced on iOS.

 
The next level of marketing maturity on stage at MarTech this October
  Aug 22, 2018 by Scott Brinker

I'm going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence.

 
Facebook to WaPo: No, we are not rating the trustworthiness of users
  Aug 22, 2018 by Amy Gesenhues

Facebook says it does have a process to protect against people indiscriminately flagging news as false, but it contends The Washington Post got the details wrong.

 
Adobe adds enhancements to boost the venerable channel of email
  Aug 22, 2018 by Barry Levine

With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking.

 
MeetEdgar offers automated variations for social posts for SMBs
  Aug 22, 2018 by Barry Levine

The social post scheduler says this is the first time the capability has been offered in a tool for small businesses.

 
Report: Customers are more loyal to companies that are transparent on social media
  Aug 22, 2018 by Robin Kurzer

Consumers expect more transparency from businesses than they do from politicians, friends, or even themselves.

 
Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups
  Aug 21, 2018 by Amy Gesenhues

Along with fewer ad filters, Facebook is trying to fight discrimination with a new certification tool that is now part of its Ads Manager platform.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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