Marketing Day: Google gains smart speaker share, Pinterest attracts 50M shoppers, Amazon's ad business & more

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Report: Google continues to gain global smart speaker share   Aug 15, 2018 by Greg Sterling Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share.

From Marketing Land

How to increase your PageSpeed in WordPress   Aug 15, 2018 by Dave Davies With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.

Why you'll benefit from fully funding your core brand terms on Amazon   Aug 15, 2018 by David Hassler You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money.

Pinterest says it will attract some 50M back-to-school shoppers this season   Aug 15, 2018 by Amy Gesenhues Kohl's, DSW and The Children's Place are among the retail brands running back-to-school ads on Pinterest this year.

Report: Traditional methods of personalization don't work for millennials and Gen Z   Aug 14, 2018 by Robin Kurzer The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.

Analysts say Amazon's advertising business will surpass AWS by 2021   Aug 14, 2018 by Ginny Marvin Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Modern tools & techniques to bolster top-funnel, 3rd-party demand gen   Aug 15, 2018 by Scott Vaughan Inbound marketing has dominated many brands' strategies recently, but contributor Scott Vaughn explains how technological advances are enabling better outbound efforts.

Fake social accounts: Another problem for marketers to monitor   Aug 15, 2018 by Barry Levine For New York City-based threat intelligence firm IntSights, it's a never-ending battle against posts from imitation brands and CEOs.

Survey: People fear loss of personal data more than having their cars stolen   Aug 15, 2018 by Ginny Marvin In an earlier survey, people valued their data at only $250.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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