SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more

Featured story

New Google Search Console adds mobile usability report, manage users & adds site features   Aug 15, 2018 by Barry Schwartz Google brings more features from the old version of Google Search Console to the new beta version.

From Search Engine Land

The ultimate guide to using Bing Webmaster Tools – Part 3   Aug 15, 2018 by Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.

Don't miss proven & actionable tactics from Google and Bing   Aug 15, 2018 by Search Engine Land Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC.

Analysts say Amazon's advertising business will surpass AWS by 2021   Aug 15, 2018 by Ginny Marvin Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.

Bing app's Camera Intelligent Search can solve complex math problems in a snap   Aug 15, 2018 by Barry Schwartz With the new "math mode" in Bing's Camera Intelligent Search feature in the iOS app, Bing can solve complex math problems for you with the snap of a picture.

From Marketing Land

Report: Google continues to gain global smart speaker share   Aug 15, 2018 by Greg Sterling Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share.

How to increase your PageSpeed in WordPress   Aug 15, 2018 by Dave Davies With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.

Why you'll benefit from fully funding your core brand terms on Amazon   Aug 15, 2018 by David Hassler You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money.

Pinterest says it will attract some 50M back-to-school shoppers this season   Aug 15, 2018 by Amy Gesenhues Kohl's, DSW and The Children's Place are among the retail brands running back-to-school ads on Pinterest this year.

Report: Traditional methods of personalization don't work for millennials and Gen Z   Aug 14, 2018 by Robin Kurzer The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.

Search News From Around The Web

Find the Keywords you Lost After Google Algorithm Update, SEMrush

Google Pushing All Display Network Campaigns Onto Apps, Clix Marketing

How B2B organisations can create first-party buyer intent data, Econsultancy

Pulse: Experts Reveal Changes Since Google Speed Update, Searchmetrics

The Ultimate Guide to Google Ads Ad Extensions, Adespresso

Top Google Campaign Manager (AKA. DCM) Reports for Search Users, Periscopix

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