Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts & more

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Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?   Aug 16, 2018 by Greg Sterling Awkward at launch, let's hope they can make assistant "interoperability" better.

From Marketing Land

Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?   Aug 16, 2018 by Marketing Land Staff You've seen the martech landscape graphic with 5,000+ logos. You're adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.

Fake social accounts: Another problem for marketers to monitor   Aug 16, 2018 by Barry Levine For New York City-based threat intelligence firm IntSights, it's a never-ending battle against posts from imitation brands and CEOs.

Quora advertisers can now optimize campaigns for conversions   Aug 16, 2018 by Ginny Marvin Bidding is based on the advertiser's designated cost per action as the system aims to deliver ads to users most likely to convert.

15 questions to ask yourself before publishing a new landing page   Aug 16, 2018 by Jacob Baadsgaard Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.

Don't miss proven & actionable tactics from Google and Bing   Aug 15, 2018 by Marketing Land Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates   Aug 16, 2018 by Amy Gesenhues As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today.

Report: Marketers are missing mobile opportunities to reach customers in store   Aug 16, 2018 by Robin Kurzer The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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