SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more

Featured story

Google Posts added to local packs for some branded queries   Aug 16, 2018 by Barry Schwartz Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.

From Search Engine Land

Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?   Aug 16, 2018 by Search Engine Land You've seen the martech landscape graphic with 5,000+ logos. You're adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.

Google launches new expandable featured snippets with more information   Aug 16, 2018 by Barry Schwartz The new featured snippets provide aggregated access to additional sources about a search query.

The Google expanded text ad CTR lift that never was   Aug 16, 2018 by Andy Taylor Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.

Google's political ad transparency report & library offers more accountability around election ads   Aug 15, 2018 by Amy Gesenhues Announced in May, Google's political ad transparency report and the accompanying political ad library are now available.

From Marketing Land

Fake social accounts: Another problem for marketers to monitor   Aug 16, 2018 by Barry Levine For New York City-based threat intelligence firm IntSights, it's a never-ending battle against posts from imitation brands and CEOs.

Quora advertisers can now optimize campaigns for conversions   Aug 16, 2018 by Ginny Marvin Bidding is based on the advertiser's designated cost per action as the system aims to deliver ads to users most likely to convert.

15 questions to ask yourself before publishing a new landing page   Aug 16, 2018 by Jacob Baadsgaard Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.

Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?   Aug 16, 2018 by Greg Sterling Awkward at launch, let's hope they can make assistant "interoperability" better.

Don't miss proven & actionable tactics from Google and Bing   Aug 15, 2018 by Marketing Land Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC.

Search News From Around The Web

Block your site's search result pages, Yoast

Google's Location Data Blunder Will Only Sow More Distrust, DMNews

How to Use REGEX Formulas in Google Sheets, Distilled

Improve Your Review Requests With Personalization, GetFiveStars

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