Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more

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Facebook launches playable ads, tests retention optimization for app advertising   Aug 2, 2018 by Ginny Marvin App marketers will also soon have the option of using minimum ROAS bidding.

From Marketing Land

Join SiriusDecisions and Openprise for 'Key Marketing Ops Capabilities to Boost Revenue'   Aug 2, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams' marketing and sales technologies haven't kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.

Square opens platform to third-party developers to create new payment experiences   Aug 2, 2018 by Greg Sterling The tools enable the company to expand into new verticals and move further into e-commerce.

Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app   Aug 1, 2018 by Amy Gesenhues The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app.

Send your hybrid marketers to MarTech to stay on the cutting edge   Aug 1, 2018 by Marketing Land Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That's why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others.

Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position   Aug 1, 2018 by Greg Sterling Company is regarded by some as an agent of the Chinese government.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Gartner's first MQ report on Personalization Engines points to the category's robust evolution   Aug 2, 2018 by Barry Levine Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all environments.

Facebook cuts off access to API platform for 'hundreds of thousands' of inactive apps   Aug 2, 2018 by Amy Gesenhues Facebook removed access to its API platform for inactive apps and is now queueing up active apps to make sure all undergo the new review process.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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