SearchCap: Google simplifys targeting controls, Google headed back to China & more stories not about Google

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Google is deprecating adsenseformobileapps.com to exclude apps from Google Display campaigns   Aug 2, 2018 by Ginny Marvin It will not be possible to keep mobile Display ads from showing on apps. There are fine tuning options to control what kinds of apps ads show in.

From Search Engine Land

Join SiriusDecisions and Openprise for 'Key Marketing Ops Capabilities to Boost Revenue'   Aug 2, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams' marketing and sales technologies haven't kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.

Do you have a leaky lead generation funnel?   Aug 2, 2018 by Janet Driscoll Miller Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities.

Report: Google plans to re-enter China with government-approved search app   Aug 2, 2018 by Greg Sterling Company reportedly has been meeting with officials and developing prototype search apps that comply with Chinese censorship demands.

From Marketing Land

Square opens platform to third-party developers to create new payment experiences   Aug 2, 2018 by Greg Sterling The tools enable the company to expand into new verticals and move further into e-commerce.

Facebook launches playable ads, tests retention optimization for app advertising   Aug 2, 2018 by Ginny Marvin App marketers will also soon have the option of using minimum ROAS bidding.

Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app   Aug 1, 2018 by Amy Gesenhues The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app.

Send your hybrid marketers to MarTech to stay on the cutting edge   Aug 1, 2018 by Marketing Land Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That's why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others.

Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position   Aug 1, 2018 by Greg Sterling Company is regarded by some as an agent of the Chinese government.

Search News From Around The Web

3 Strategies to Align PPC Campaigns to Sales Funnel Stages, Acquisio

Does AOL Add Value to Your Bing PPC Account?, PPC Hero

How to make the most of Google Shopping's reduced CPCs, Econsultancy

SERP Tracking: Keyword Tracking in 2018 -, Raven Tools

The 5 Best Hacker Movies of All Time, Elephate

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