Quantcast reports 90 percent consent rate for GDPR, why CDPs have emerged now & more

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CDPs: Why now?   Aug 9, 2018 by Barry Levine Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about "a single view of the customer."

From MarTech Today

Quantcast reports more than 90% of visitors to EU domains grant GDPR consent   Aug 9, 2018 by Barry Levine About 81 percent of visitors say yes to every consent choice, according to this consent management platform.

From Marketing Land

How to maximize value from push notifications   Aug 8, 2018 by Sam Welch Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider.

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