Viant’s purchase-based targeting for CPG ads, ’emotional intelligence’ for [24]7’s virtual agent & Chrome browser update

Featured story

[24]7.ai launches 'emotional intelligence' for its virtual agent   Aug 22, 2018 by Barry Levine In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human agent.

From MarTech Today

Viant adds purchase-based targeting for CPG ads Aug 22, 2018 by Barry Levine The ad tech firm now lets advertisers direct ads based on weekly updates to household-level CPG purchases, and on repurchase cycles.

From Marketing Land

Chrome browser to update to material design 'across all operating systems'   Aug 22, 2018 by Greg Sterling Reportedly, the changes will be most pronounced on iOS.

The next level of marketing maturity on stage at MarTech this October   Aug 22, 2018 by Scott Brinker I'm going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence.

Facebook to WaPo: No, we are not rating the trustworthiness of users   Aug 22, 2018 by Amy Gesenhues Facebook says it does have a process to protect against people indiscriminately flagging news as false, but it contends The Washington Post got the details wrong.

From Around The Web

53 Untapped Ways to Improve Your Email Open Rates, CognitiveSEO

Ad tech's bid-caching controversy, explained, Digiday

Designing The Invisible: 3 Things I Learned Designing For Voice, Smashing Magazine

EU Domain Names and Brexit: The Checklist for UK Businesses, Hallam

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