When migrating from HTTP to HTTPS, Google says to use 301 redirects

2018年8月23日星期四

When migrating from HTTP to HTTPS, Google says to use 301 redirects

Aug 22, 2018 by Barry Schwartz
Don't get fancy with your HTTPS site migration. Keep it simple and consistent, and use 301 redirects, says Google.

Report shows YouTube and Google video ranking algorithms differ widely

Aug 22, 2018 by Barry Schwartz
A new report shows that there's little correlation between ranking well in YouTube search and doing the same in Google video carousels.

Google to automatically verify your Google Search Console account if you are the property's owner in Google Analytics

Aug 22, 2018 by Barry Schwartz
Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important website alerts.

Flying close to the sun: SEO tactics that may get you burned

Aug 22, 2018 by Stephan Spencer
The temptation to take the "quick and easy" route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, may get you burned.

Ask an SMXpert – Significant changes to local search

Aug 22, 2018 by Debra Mastaler
Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and advanced tactics to help you succeed in local search.

Users spot redesigned Google Image search results design

Aug 22, 2018 by Barry Schwartz
Did you see the new white preview boxes for Google Image Search? Google may be preparing to launch a new design for image search.

A checklist: Important SEO points to cover in a content campaign

Aug 21, 2018 by Paddy Moogan
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.

Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL

Aug 21, 2018 by Barry Schwartz
Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has documented it for us in a blog post.

New Google Search Console has added the links reports from the old interface

Aug 21, 2018 by Barry Schwartz
Google continues to port features from the old Google Search Console to the new beta Search Console.

How Visual and Voice Search Are Revitalizing The Role of SEO

Aug 20, 2018 by Jim Yu
Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.

CRO tools to help you boost your SEO efforts

Aug 17, 2018 by Stephanie LeVonne
Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it's time to implement a conversion rate optimization campaign. Here are 4 tools to help.

Old content still showing up in Google search results? Google might not find that content important

Aug 17, 2018 by Barry Schwartz
Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index.

Google launches new expandable featured snippets with more information

Aug 16, 2018 by Barry Schwartz
The new featured snippets provide aggregated access to additional sources about a search query.

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!