Adobe buys Marketo, Segment adds data quality tracking & more

Featured story

Adobe to acquire Marketo for $4.75 billion   Sep 20, 2018 by Amy Gesenhues After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.

From MarTech Today

Segment adds quality tracking for incoming data to its resume   Sep 20, 2018 by Barry Levine The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.

Guide to the top marketing automation platforms   Sep 20, 2018 by Digital Marketing Depot Regardless of your company's size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today's "B2B Marketing Automation Platforms: A […]

From Marketing Land

Join Lytics and Merkle for the 'Customer Data Challenge' webinar   Sep 20, 2018 by Digital Marketing Depot How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack.

From Around The Web

How taking control of its marketing technology helped Sprint grow sales , Think with Google

How To Get Started With Email Marketing Automation, Ignite Visibility

Social Media Image Sizes for 2018: A Guide for Marketers, Social Media Examiner

Client Command Announces Issuance of U.S. Patent for Marketing Technology Platform, Dealer Marketing

Amazon reveals redesigned 2018 Echo Dot, Echo Plus, and Echo Show, VentureBeat

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