AI insights at scale, LinkedIn Dynamic Ads, more

Featured story

From artificial intelligence to tangible action: Executing on AI insights at scale   Sep 10, 2018 by Tasso Argyros How customer data platforms let marketers take action on information gleaned through AI and machine learning.

From MarTech Today

Oath combines its ad tech assets under new Oath Ad Platforms brand   Sep 10, 2018 by Ginny Marvin The Verizon-owned ad tech company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.

From Marketing Land

Customer Data Challenge: Improve martech efficiency and ROI with unified data   Sep 10, 2018 by Digital Marketing Depot Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration. […]

LinkedIn brings Dynamic Ads into Campaign Manager platform   Sep 10, 2018 by Amy Gesenhues Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn's ad management tool.

Facebook advertisers can now manage where Instant Article, in-stream video ads appear   Sep 10, 2018 by Amy Gesenhues Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.

From Around The Web

Customer Analytics Under GDPR: What CMOs Need to Know, CMS Wire

Marking 40 Years of Email Marketing with Salesforce's Joanna Milliken, Salesforce

Neuro Marketing Technology Market by Top Key Players, Digital Journal

Not Just Another Marketing Tech Stack, Forbes

The CIO's Strategic Mandate: Enabling an Agile, Connected, and Engaging Organization to Drive Digital Transformation, CIO

What tech execs need to know about the ERP market, CIO Dive

Attend MarTech Conference: October 1-3, 2018 in Boston Join the martech community and tackle transformation at the intersection of marketing and technology. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. View pass options and register now!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us