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2018年9月14日 星期五

Branch buys TUNE’s attribution platform, Radius launches B2B CDP & iOS 12 gives marketers more options

 


 
Featured story
 

Radius launches customer data platform for B2B

 

Sep 13, 2018 by Barry Levine

The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.

 
From MarTech Today
 
Branch buys TUNE's attribution platform
  Sep 13, 2018 by Barry Levine

The acquisition boosts Branch's nascent attribution solution, adds to its deep linking and complements its access to Facebook data — which TUNE no longer had.

 
Protect Your Brand: The best defense is a good offense
  Sep 13, 2018 by Digital Marketing Depot

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These "hijack" attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and stop it? How do you […]

From Marketing Land
 
To demystify location data, Unacast offers 'Clear View Transparency Pledge'
  Sep 13, 2018 by Greg Sterling

Unacast hopes to unlock the 'black box' of location.

 
iOS 12 release gives users more power, marketers more options
  Sep 12, 2018 by Robin Kurzer

Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more.


 
 

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