Enterprise AI with the CIO and CMO, Pinterest opens API for influencer campaigns & more

Featured story

Enterprise AI with the CIO and CMO: Better together benefits   Sep 19, 2018 by Jim Yu Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work together.

From MarTech Today

Segment adds quality tracking for incoming data to its resume Sep 20, 2018 by Barry Levine The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.

From Marketing Land

How to choose the best content format for link building   Sep 19, 2018 by Paddy Moogan Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their effectiveness at attracting links.

Ask the SMXpert — Page speed, site migrations and crawling   Sep 19, 2018 by Debra Mastaler Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.

Pinterest opens API to give brands more insights on influencer campaigns   Sep 19, 2018 by Amy Gesenhues Pinterest adds eight influencer marketing platforms to its Marketing Partners program.

Shopify now lets stores create AR experiences for iOS 12   Sep 18, 2018 by Robin Kurzer The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a web browser.

From Around The Web

Amazon May Have Lost Your Backend Keywords, MarketingWords

Unlock the Power of Webinars with the New Video MarTech Tool for Lead Generation, MarTech Series

Blockchain Technology Is Disrupting the Massive Content Marketing Industry, Nasdaq

Bloomberg Media launches AI-Powered news feed The Bulletin, Marketing Interactive

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