HubSpot’s latest video capabilities, Pandora’s location attribution KPIs & more

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HubSpot adds on-board video capability with Vidyard integration   Sep 5, 2018 by Barry Levine Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard.

From MarTech Today

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI   Sep 5, 2018 by Greg Sterling Pandora seeing higher ad spending for campaigns that include offline measurement.

From Marketing Land

Instagram rumored to be moving further into e-commerce with a stand-alone shopping app   Sep 5, 2018 by Amy Gesenhues According to reports, users would be able to search for products and make purchases directly in the app. Instagram has declined to comment.

Here's an exclusive insider look at SMX East   Sep 5, 2018 by Chris Sherman Search Engine Land's SMX® East returns October 24-25. We're bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can't wait to see you there. If you're involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client's […]

From Around The Web

Ad Tech Needs A Shared ID Solution ASAP, AdExchanger

Demystifying the hype around blockchain for marketers, Econsultancy

Looking for an AI solution? Start here, CIO

Why customer experience fragmentation should be a concern for CIOs, IDG Connect

With Emerging Technology Comes Emerging Data Problems, CMS Wire

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