iOS 12, third-party validation of brands & a post-GDPR spike in CPMs for non-targeted inventory

Featured story

iOS 12 release gives users more power, marketers more options   Sep 12, 2018 by Robin Kurzer Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more.

From MarTech Today

Top tech firms call for pro-business updates to federal data privacy laws   Sep 12, 2018 by Robin Kurzer The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer legislation.

Gartner's Andrew Frank: Third-party validation of brands, content is coming   Sep 12, 2018 by Barry Levine Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging 'crisis of trust.'

Despite buzz, only one-third of B2B businesses are committed to an ABM strategy   Sep 12, 2018 by Robin Kurzer A Dun & Bradstreet report shows that a majority of B2B companies aren't confident in the quality of the data they need to drive an ABM program.

Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads   Sep 12, 2018 by Barry Levine Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.

From Marketing Land

Report: Arizona attorney general investigating Google location tracking   Sep 12, 2018 by Greg Sterling Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies.

Guide to the top marketing automation platforms   Sep 12, 2018 by Digital Marketing Depot Regardless of your company's size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals.

From Around The Web

Interview on Personalization in Marketing Technology, MarTech Advisor

Microsoft launches Azure DevOps, striking on industry's process and buzzword obsession, CIO Dive

Should you rebuild your company's tech stack in blockchain? CMO Australia

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