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2018年9月5日 星期三

Lithium and Spredfast merge, GDPR complaints to the ICO spike & Aetna's VP of Marketing Technology

 


 
Featured story
 

Aetna's Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other

 

Sep 4, 2018 by Robin Kurzer

A good 'marriage' requires an understanding of how each team can benefit from the partnership.

 
From MarTech Today
 
Lithium and Spredfast merge into a social management/customer care platform
  Sep 4, 2018 by Barry Levine

The companies said that each boosted the other's weak spot.

 
Complaints to the ICO have spiked since GDPR came into effect in May
  Sep 4, 2018 by Robin Kurzer

If related to GDPR, the bump serves as a preview to US companies that will soon be grappling with their own states' data privacy laws.

 
How to build and budget your 2019 customer-centric MO playbook
  Sep 4, 2018 by Debbie Qaqish

As you pivot your organization to become more customer-centric, the changes will likely have a significant impact on your budgetary needs. Contributor Debbie Qaqish guides you on what to consider as you plan for 2019.

 
Google, IAB Europe still negotiating GDPR Consent Framework implementation
  Sep 4, 2018 by Robin Kurzer

Google has yet to launch its consent management platform.

 
You Got The Click! Now What?
  Sep 4, 2018 by Digital Marketing Depot

Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin's most recent "The State of Digital Advertising" report. But are your conversions keeping pace? Are you so focused on getting that initial click that you […]

 
Martech continues its explosive growth, but are we facing an overload?
  Sep 4, 2018 by Robin Kurzer

No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that's right for them.

From Marketing Land
 
Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality
  Sep 4, 2018 by Greg Sterling

Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules.


 
 

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