Digital ad spend keeps rising – 70% of marketers expect to increase their paid social budgets this year, while 65% plan to spend more on search, according to Marin's most recent The State of Digital Advertising report.
But are your conversions keeping pace? Are you so focused on getting that initial click that you are neglecting the conversion that happens post-click?
Join our digital ad experts from Marin Software and Instapage as we discuss where digital advertising is going next. We'll explore new opportunities in search, paid social and on Amazon, and how you can optimize your conversions for post-click optimization.
Attend this webinar and learn:
- The latest trends in digital advertising, from Marin's Q2 Benchmark Report
- How ad targeting and mobile are improving click-through rates
- Best practices for post-click optimization (PCO)
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