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Publishers and creators in Europe, Central and South America and Asia will now be able to monetize their video content with Facebook's expansion of Ad Breaks.
For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touch points and devices. Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people.
Though true collaboration between teams requires a 'pardigm shift," New York Times' Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.
"The City" series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D animation and audio clips.
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness.
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