Marketing Day: Google location tracking under investigation, AppleEvent, federal data privacy laws & more

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Report: Arizona attorney general investigating Google location tracking   Sep 12, 2018 by Greg Sterling Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies.

From Marketing Land

Stella Artois 'Ultimate Connected Device' ad offers #AppleEvent fans another option   Sep 12, 2018 by Amy Gesenhues Lara Krug, the brand's VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a digital detox.

Top tech firms call for pro-business updates to federal data privacy laws   Sep 12, 2018 by Robin Kurzer The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer legislation.

Guide to the top marketing automation platforms   Sep 12, 2018 by Digital Marketing Depot Regardless of your company's size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals.

Despite buzz, only one-third of B2B businesses are committed to ABM, report says   Sep 12, 2018 by Robin Kurzer A majority of B2B companies aren't confident in the quality of the data they need to drive an ABM program.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Gartner's Andrew Frank: Third-party validation of brands, content is coming   Sep 12, 2018 by Barry Levine Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging 'crisis of trust.'

Despite buzz, only one-third of B2B businesses are committed to an ABM strategy   Sep 12, 2018 by Robin Kurzer A Dun & Bradstreet report shows that a majority of B2B companies aren't confident in the quality of the data they need to drive an ABM program.

Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads   Sep 12, 2018 by Barry Levine Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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