Marketing Day: iOS 12 release, Unacast unveils new industry pledge, MarTech Conference in Boston & more!

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To demystify location data, Unacast offers 'Clear View Transparency Pledge'   Sep 13, 2018 by Greg Sterling Unacast hopes to unlock the 'black box' of location.

From Marketing Land

Discover the 'new' new rules of marketing Sep 13, 2018 by Scott Brinker Centralize vs. Decentralize. Automate vs. Humanize. Learn the 'new' new rules of marketing at MarTech.

Exclusive: Survey shows social media poised to capture holiday ad spend Sep 13, 2018 by Brian Handly Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business owners plan to attract shoppers this holiday season.

How keyword match types work after the new close match variants change Sep 13, 2018 by Frederick Vallaeys Here's a free Google Ads script that delivers a detailed report on the impact of Google's inclusion of "same meaning" queries in exact match close variants.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Radius launches customer data platform for B2B   Sep 13, 2018 by Barry Levine The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.

Protect Your Brand: The best defense is a good offense   Sep 13, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These "hijack" attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.

Branch buys TUNE's attribution platform   Sep 13, 2018 by Barry Levine The acquisition boosts Branch's nascent attribution solution, adds to its deep linking and complements its access to Facebook data — which TUNE no longer had.

iOS 12 release gives users more power, marketers more options   Sep 12, 2018 by Robin Kurzer Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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