Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These "hijack" attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.
Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand.
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin's most recent "The State of Digital Advertising" report. But are your conversions keeping pace?
No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that's right for them.
Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!
沒有留言:
張貼留言