SearchCap: Google launches Google Dataset Search, insider look at SMX East & more

Featured story

Google Dataset Search: A new search service to find data from sciences, government, some news organizations   Sep 5, 2018 by Barry Schwartz Using dataset schema, you can mark up your data to get it included in the new Google Dataset Search engine.

From Search Engine Land

Here's an exclusive insider look at SMX East   Sep 5, 2018 by Chris Sherman Search Engine Land's SMX® East returns October 24-25. We're bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can't wait to see you there. If you're involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself to attend.

Avoid the 8 most common pitfalls of automated bidding   Sep 5, 2018 by Frederick Vallaeys With more and more PPC tasks becoming automated, it's important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.

Here's how to 'expertly' hit a link-building home run   Sep 5, 2018 by Jeremy Knauff Use expert opinions in content so when you build it, the links will come.

Google Chrome now shows search result answers in the omnibox by default   Sep 5, 2018 by Barry Schwartz Chrome 69, Google's latest browser version, also removes the green label for HTTPS URLs.

From Marketing Land

Instagram rumored to be moving further into e-commerce with a stand-alone shopping app   Sep 5, 2018 by Amy Gesenhues According to reports, users would be able to search for products and make purchases directly in the app. Instagram has declined to comment.

Pew survey finds marked decline in Facebook user engagement since March   Sep 5, 2018 by Greg Sterling Just over half have also adjusted their privacy settings.

Martech continues its explosive growth, but are we facing an overload?   Sep 5, 2018 by Robin Kurzer No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that's right for them.

Google, IAB Europe still negotiating GDPR Consent Framework implementation   Sep 5, 2018 by Robin Kurzer Google has yet to launch its consent management platform.

Aetna's Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other   Sep 5, 2018 by Robin Kurzer A good 'marriage' requires an understanding of how each team can benefit from the partnership.

Good riddance to social media mass production   Sep 5, 2018 by Mark Traphagen Social media marketing is in a near-crisis situation. Here's what marketers must do to survive and thrive.

Opinion: Is Nike's Colin Kaepernick 'Just Do It' deal really stupid — or incredibly shrewd?   Sep 4, 2018 by Greg Sterling The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences.

SurveyMonkey files to go public   Sep 4, 2018 by Barry Levine Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base.

Search News From Around The Web

Google: This is how you use alt text, twitter.com

Pain-Point SEO: How to Produce SEO Content That Drives Conversions, Grow and Convert

SEO Quick wins: finding meta data optimisation opportunities with Data Studio, NotProvided

AI and Bid Modifiers: When It Works and When It Doesn't, Acquisio

How To Find Things In Google Analytics Without Losing Your Mind, Portent

Managing GMB at Scale: How to Bulk Upload and Bulk Verify Listings, BrightLocal

Our Favorite Hidden Gems for Optimization & Account Analysis, Clix Marketing

Tips to Drive Local Search Traffic with Google Ads, PPC.org

What if people copy content from your site?, Yoast

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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