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2018年9月20日 星期四

SearchCap: Google mobile-first indexing notices, Bing AMP for news & Google Ads call reporting

 


 
Featured story
 

Now you can enable call reporting at the account level in Google Ads. Here's how

 

Sep 20, 2018 by Ginny Marvin

The new feature means no more forgetting to enable call reporting for every call extension and call-only ad.

 
From Search Engine Land
 
Google floods webmasters with 'mobile-first indexing enabled' notifications
  Sep 20, 2018 by Barry Schwartz

Did you get a notice from Google that your site is now enabled for mobile-first indexing? You're not alone.

 
Bing finally releases AMP viewer for news stories in mobile search
  Sep 20, 2018 by Barry Schwartz

The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results.

 
Sharpen your digital marketing skills with an SMX East workshop
  Sep 20, 2018 by Search Engine Land

Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You're the reason we created the SMX® East workshop series. Join us for a training experience loaded with actionable SEO, SEM and social media advertising tactics. We're hosting four in-depth workshops Tuesday, October 23. Choose from: Advanced SEO […]

 
Compare 17 top SEO tools and platforms
  Sep 20, 2018 by Digital Marketing Depot

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and […]

From Marketing Land
 
Join Lytics and Merkle for the 'Customer Data Challenge' webinar
  Sep 20, 2018 by Digital Marketing Depot

How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack.

 
Twitter begins testing Timeline Ads on publisher sites
  Sep 20, 2018 by Amy Gesenhues

In May, Twitter began recruiting publishers for programmatic Timeline Ads. That test is reportedly underway.

 
Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins
  Sep 20, 2018 by Amy Gesenhues

Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business accounts.

 
How to supercharge the Salesforce lead source field
  Sep 20, 2018 by Heather Cooan

Strategic management of the lead source field within Salesforce setup will unlock the magic of campaign tracking and measure the efforts of your paid media and content efforts. Here's how.

 
How to strategically disagree with a client so everyone wins
  Sep 20, 2018 by Matt Umbro

We all argue now and then, but how do you keep the parties in the conversation from doubling down? Use these strategies to avoid doubling down and have more meaningful interactions with clients.

 
The EU's Competition Commissioner is investigating Amazon
  Sep 19, 2018 by Chris Sherman

The preliminary investigation questions whether access to third-party seller data is potentially anticompetitive.

 
YouTube gives more creators option to monetize channels
  Sep 19, 2018 by Amy Gesenhues

Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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