SearchCap: Google says yes to reviews from Yelp, Google Maps, algorithm change impacts local search & more

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Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website   Sep 6, 2018 by Barry Schwartz The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google's guidelines.

From Search Engine Land

Using Voice Search to Transform Your Local Search Strategy   Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per month. Now is the time to put your Voice Engine Optimization™ (VEO) strategy in place.

6 ways the August core algorithm update impacted local business   Sep 6, 2018 by Joy Hawkins Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the update.

From Marketing Land

Virtual reality enters its 'trough of despair' as shipments decline   Sep 6, 2018 by Greg Sterling It wouldn't be fair to say "VR is dead," but from a consumer electronics perspective it's not far.

Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots   Sep 6, 2018 by Amy Gesenhues While Facebook's Sheryl Sandberg and Twitter's Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers.

Using Voice Search to Transform Your Local Search Strategy   Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per month. Now is the time to put your Voice Engine Optimization™ (VEO) strategy in place.

As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again   Sep 6, 2018 by Ginny Marvin The advocacy group undermines Google's claims that its systems are robust and can quickly detect and take down fake accounts.

Avoid the 8 most common pitfalls of automated bidding   Sep 6, 2018 by Frederick Vallaeys With more and more PPC tasks becoming automated, it's important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.

Here's how to 'expertly' hit a link-building home run   Sep 6, 2018 by Jeremy Knauff Use expert opinions in content so when you build it, the links will come.

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI   Sep 6, 2018 by Greg Sterling Pandora seeing higher ad spending for campaigns that include offline measurement.

Facebook's new Flight Ads will let advertisers target users searching for flights on travel sites, apps   Sep 6, 2018 by Amy Gesenhues Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics.

Amazon streamlines ad products under new Amazon Advertising brand   Sep 5, 2018 by Ginny Marvin So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified strategy.

Search News From Around The Web

A Case Study of Winning in Local SEO, SEMrush

Do Private Blog Networks (PBNs) Still Work in 2018? Should You Build One?, CognitiveSEO

Exclusive poll: Big GOP majority fears bias in search engines, Axios

Google isn't just a search engine it's a literal extension of our mind, NiemanLab

How to Easily Install Tracking Pixels on Your Website With Google Tag Manager, Social Media Examiner

How will Google's innovation continue beyond its 20th year? The Conversation

Landing Page GDPR Compliance: Everything You Need To Know, Klientboost

Why Google And The IAB Europe Haven't Been Able To Resolve Online Consent, AdExchanger

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