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2018年9月7日 星期五

SearchCap: Take our Amazon survey (please!), SMX Advanced session recap & more

 


 
Featured story
 

SMX Advanced 2018 – Keynote with Ilya Grigorik of Google

 

Sep 7, 2018 by Eric Enge

A session recap of the SEO keynote with Google's Ilya "the internet plumber" Grigorik at SMX Advanced

 
From Search Engine Land
 
Advertising on Amazon? Take our survey and win a ticket to SMX!
  Sep 7, 2018 by Search Engine Land

We want to know how marketers like you are using Amazon advertising! The team at Search Engine Land has put together a brief survey looking for feedback on whether and why you or your clients have or have not been advertising with Amazon. If not, why? If so, where are budgets coming from?

 
How to recover from a negative SEO attack – Part 5
  Sep 7, 2018 by Joe Sinkwitz

As our series continues, we look at the cleanup process and show how to recover content, links and user signals after being hit by negative SEO.

 
Google's exact match close variants expand again: Now include same meaning variations
  Sep 6, 2018 by Ginny Marvin

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

From Marketing Land
 
Twitter adds audio-only broadcasting for iOS app, Periscope
  Sep 7, 2018 by Robin Kurzer

Responding to user demand, Twitter gets in on the rising popularity of audio.

 
Facebook renames Canvas ads 'Instant Experience' ads, gives them pixel capabilities
  Sep 7, 2018 by Amy Gesenhues

The full-screen mobile ad can now be used in retargeting campaigns.

 
Find anomalies in your campaign spending with this Google Ads script
  Sep 7, 2018 by Daniel Gilbert

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.

 
6 ways the August core algorithm update impacted local business
  Sep 7, 2018 by Joy Hawkins

Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the update.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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