The martech OASIS, personal data for personalized experiences & Oath combines its ad tech assets

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Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences   Sep 11, 2018 by Robin Kurzer A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers torn between the allure of personalization and its risks.

From MarTech Today

Shared learning from the martech OASIS companies — Investment, innovation and integration   Sep 11, 2018 by Andy Betts Here's a look at 'OASIS' vendors Oracle, Adobe, Salesforce, IBM and SAP and the trends they are setting in data quality and integration to deliver seamless customer experiences.

Discover the 'new' new rules of marketing   Sep 11, 2018 by Scott Brinker The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they're a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing. Here's one of the themes we'll explore in detail… The 'new' new rules of marketing In a recent chiefmartec […]

From Marketing Land

Oath combines its ad tech assets under new Oath Ad Platforms brand   Sep 11, 2018 by Ginny Marvin The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.

From Around The Web

Beyond GDPR: Denmark Makes Email Encryption Mandatory, Litmus

Facebook is making AI that can identify offensive memes, The Verge

What Is Explainable AI (XAI)? CMSWire.com

MIT Lincoln Laboratory develops AI that shows its decision-making process, VentureBeat

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