5G’s impact on marketing, Spotify solidifies foothold in podcasting and why marketers should care about Cortana

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What impact will 5G have on marketing and advertising?   Feb 6, 2019 by Barry Levine Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.

From MarTech Today

Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter   Feb 6, 2019 by Amy Gesenhues Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last quarter.

From Marketing Land

Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor   Feb 6, 2019 by Robin Kurzer The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.

SMX Advanced registration is open!   Feb 6, 2019 by Marketing Land Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open!

Here's why marketers should care about Microsoft's Cortana   Feb 6, 2019 by Adam Dorfman With Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders.

From Around The Web

Bloomberg Media has developed technology to connect its TV and digital ad inventory, Digiday

6 Ways to Implement AR/VR into Your Business Today - ReadWrite, readwrite.com

Chatbot or Chatbaby? Why Chat Technology Needs Time to Mature, www.cmswire.com

Salesforce-Apple partnership deepens with new SDK for iOS, searchsalesforce.techtarget.com

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