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2019年2月1日 星期五

Facebook ad revenue, paid search tactics and the status of Google Attribution

 


 
Featured story
 

Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

 

Jan 31, 2019 by Amy Gesenhues

According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%.

 
From MarTech Today
 
The New 5Ps of Marketing
  Jan 31, 2019 by Digital Marketing Depot

Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there's a new marketing mix that you need to be versed in. Join us as […]

From Marketing Land
 
11 paid search tactics that drive quality inbound calls
  Jan 31, 2019 by Digital Marketing Depot

Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay ahead of the pack and make every dollar count?

 
Where is Google Attribution?
  Jan 31, 2019 by Ginny Marvin

Google's free attribution tool made a big splash in 2017. Where does it stand now?


 
 

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