Marketing Day: Spotify acquires two podcast companies, Alexa in SuperBowl ads, more

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Super Bowl ads show Alexa as part of daily life   Feb 6, 2019 by Greg Sterling Brands were using virtual assistants to sell their' products during the big game, though assistants have yet to materialize as a marketing channel themselves.

From Marketing Land

Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor   Feb 6, 2019 by Robin Kurzer The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.

SMX Advanced registration is open!   Feb 6, 2019 by Marketing Land Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open!

Here's why marketers should care about Microsoft's Cortana   Feb 6, 2019 by Adam Dorfman With Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders.

The in-housing trend is all about data   Feb 6, 2019 by Clint Tasset In 2019, we'll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams.

Why ARF thinks marketers should reconsider their personalization strategy   Feb 5, 2019 by Robin Kurzer 'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

What impact will 5G have on marketing and advertising?   Feb 6, 2019 by Barry Levine Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.

Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter   Feb 6, 2019 by Amy Gesenhues Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last quarter.

Online Marketing News From Around The Web   Matrix Solutions Partners with Aspirant, Providing Media Ad Sales Teams with Greater Customization Options for Reporting and Analytics, Matrix for Media   50% of retailers list a mobile shopping app as a top priority, Retail Dive   73% of media buyers favor programmatic in-app ads, study finds, Mobile Marketer   Bloomberg Media has developed technology to connect its TV and digital ad inventory, Digiday   Facebook turnover: The woman who's been leading Facebook's PR team is leaving, Recode   Marketers Should Treat Data As A Pre-Tangible Asset, AdExchanger   Retail chief Ahrendts leaving Apple, Seeking Alpha

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