Marketing for subscription services, conventional marketing history and the evolution of Google Display ads

Featured story

Why subscription and consumption services need a different kind of marketing   Feb 4, 2019 by Barry Levine SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.

From MarTech Today

Conventional marketing wisdom is history   Feb 4, 2019 by Scott Brinker When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed for marketing leaders […]

From Marketing Land

Google Display ads have evolved: What's next for display?   Feb 4, 2019 by Brad Bender After 15 years of the classic image ad, here are three new ways to drive growth.

From Around The Web

33 Must-Have Content Creation Tools Every Brand Needs, Socialbakers

Why Ad Tech Needs to Shift Toward a Managed-Service Model, Street Fight

4 Ways to Balance Personalization and Privacy in the AI-Driven Call Center, www.cmswire.com

More than half of online retailers plan to change their ecommerce platforms this year, www.digitalcommerce360.com

Six case studies of machine-learning powered email marketing – Econsultancy, econsultancy.com

This Year's Super Bowl Tackles Our Relationship With Tech, www.forbes.com

Marketing technology management — MarTech — is the fabric of the future If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!

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