Why clients in-house, The Trade Desk’s unified ID and long live email

Featured story

Why clients in-house and what agencies can (and can't) do about it   Feb 1, 2019 by Amy Gesenhues Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns.

From MarTech Today

The MarTech Minute: Sitecore teams with IBM iX, TowerData picks up Xverify, more   Feb 1, 2019 by Amy Gesenhues The martech week in review: News and announcements in marketing technology this week that you might have missed.

Why The Trade Desk's unified ID may be catching on   Feb 1, 2019 by Barry Levine Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own solution.

From Marketing Land

Long live email: Why email's future remains bright   Feb 1, 2019 by Len Shneyder Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured.

From Around The Web

How AI Will Redefine the Modern Marketing Campaign, Marketo

The Best Landing Page Design Examples To Inspire Your Next Layout, Unbounce

Twitter cuts off API access to follow/unfollow spam dealers, TechCrunch

How this Adtech Firm uses AI to Ensure Audience sees Relevant In-video Ads, Entrepreneur

Alexa updates mean marketers must consider how emails sound, not just how they look, Entrepreneur

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