Why you should care about Cortana, Tapica acquires RhythmOne, Goodbye to Facebook ad set budgets

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Here's why marketers should care about Microsoft's Cortana   Feb 6, 2019 by Adam Dorfman With Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders.

From MarTech Today

Prepare to say goodbye to Facebook ad set budgets   Feb 5, 2019 by Amy Gesenhues All Facebook campaigns will run with campaign budget optimization as of September.

Webinar: 3 Types of Silos Killing Your Marketing Team   Feb 5, 2019 by Digital Marketing Depot Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]

From Marketing Land

Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV   Feb 4, 2019 by Robin Kurzer Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.

From Around The Web

DiscoverOrg Acquires ZoomInfo, Globe Newswire

Facebook Makes First Blockchain Acquisition With Chainspace, Cheddar

Facebook's Early Days at Harvard, The Atlantic

Making an Efficient Software Development Process Using Artificial Intelligence, CIO Review

Amazon's Baby Activity Skill API lets Alexa developers build apps that track tots' activities, VentureBeat

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