SearchCap: Net neutrality, AdWords grants & EU licensing fees

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European press agencies push for licensing fees for their content from Google, Facebook   Dec 15, 2017 by Greg Sterling It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will.

From Search Engine Land

Optimizing for Hanukkah: Sometimes it's still strings, not things   Dec 15, 2017 by Paul Shapiro Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet.

How to generate links that drive traffic, not just ranking   Dec 15, 2017 by Kevin Rowe Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

Google Ad Grants policy changes include 5% CTR minimum, up from 1%   Dec 15, 2017 by Ginny Marvin Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.

Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more   Dec 15, 2017 by Barry Schwartz In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

FCC repeals net neutrality by party line vote   Dec 14, 2017 by Greg Sterling FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

From Marketing Land

How to integrate display with search and video Dec 15, 2017 by Grace Kaye Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.

Assessing the impact of poor data on retail: The 1-10-100 rule Dec 15, 2017 by Tom Mucklow With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.

Janrain launches Identity Groups for consumers Dec 15, 2017 by Barry Levine The new offering lets an account owner invite others to set up access-limited profiles -- without surrendering the master password.

Search News From Around The Web

Google Local Realtor Search Result – On Steroids, Mike Blumenthal

70% SEO Visibility Increase by Doing Content Optimization, cognitiveseo.com

Four Crucial Truths About Global SEO: The Secrets to Global Success, Conductor

Google Says Watch Your Log Files To See If You Moved To The Mobile-First Indexing, Search Engine Roundtable

How To Create & Submit A Sitemap: The Definitive Guide, Go Fish Digital

How to Stay Ahead of the Trend with your PPC Campaigns in 2018, SEM Rush

Insights from Google's new Christmas shopping research, PPC Hero

Never miss your stop again - with step-by-step directions in transit navigation, Google Blog

News Lab in 2017: the year in review, Google Blog

Some of the things you know about indexing might be wrong, ohgm

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Breaking News: Republicans unveil final version of tax bill

View in your browser     Republicans unveil final version of tax bill Republicans late Friday afternoon unveiled the final text of their bill to rewrite the tax code, which they are racing to send to President Trump’s desk before Christmas. Like the bills that came before it, the legislation produced by the House-Senate conference committee would result in massive changes to the tax system, cutting rates for many individuals and businesses while placing new limitations on tax breaks. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Technology Issuewatch Newsletter

View in your browser     Net neutrality fight heads to the courts By Ali Breland and Harper Neidig The fight over the net neutrality rules is now headed to the courts. The Federal Communications Commission (FCC) voted 3-2 along party lines Thursday to approve Republican Chairman Ajit Pai's plan to scrap the Obama-era rules requiring internet service providers (ISPs) to treat all web traffic equally. The dramatic vote came amid protests and despite a lengthy campaign by net neutrality advocates to save the rules. But supporters are not ready to throw in the towel. Immediately after the FCC vote, New York Attorney General Eric Schneiderman (D) said that he would lead a lawsuit with other state attorneys general to stop the FCC from ending the rules. "Today's rollback will give ISPs new ways to control what we see, what we do, and what we say online," Schneiderman said in a statement Thursday. "That's a threat to the free exchange of ideas that's made the Internet a valuable asset in our democratic process." Shortly after, Washington's Attorney General Bob Ferguson also announced his plans to sue the FCC. Expect more attorneys general to jump on board. Net neutrality supporters have expressed optimism about their court challenge. Even before the vote, at a rally for net neutrality outside the FCC, Sen. Edward Markey (D-Mass.) said that he and Rep. Anna Eshoo (D-Calif.) would file an amicus brief in support of any litigation on net neutrality. "We think we have a very good chance of winning in court," Markey told The Hill Thursday. "Our legal experts feel very confident about that." Democrats in Congress aren't waiting on the courts to settle the issue though. Senate Minority Leader Charles Schumer (D-N.Y.) is also vowing to force a vote on net neutrality in the upper chamber using the Congressional Review Act. The act allows Congress to repeal agency rules with just a simple majority in the House and Senate. Republicans used the act frequently in the early days of the Trump administration to undo a slew of Obama-era rules. "One, this CRA doesn't need the support of the majority leader," Schumer said Friday. "We can bring it to the floor and force a vote. So, there will be a vote to repeal the rule that the FCC passed." Democrats will use a bill introduced Markey to restore net neutrality into law. Rep. Mike Doyle (D-Pa.), the top Democrat on the Energy and Commerce Subcommittee on Communications and Technology is introducing similar legislation in the House. It is unlikely Democrats will be successful with Republicans in control of both chambers. While a few Republicans criticizedthe FCC's move to scrap net neutrality, it is unclear whether any would back a Democratic bill to restore the rules. Some Democrats have pushed for a legislative fix to net neutrality but there is little momentum for that option. The heads of the relevant panels, Senate Commerce Committee Chairman John Thune (R-S.D.) and House Energy and Commerce Committee Chairman Greg Walden (R-Ore.) have praised Pai's efforts and have dismissed Democrats offers to work on compromise legislation to preserve net neutrality principles.   Recent stories: FCC votes to repeal net neutrality rules FCC hearing room evacuated ahead of net neutrality vote New York AG to sue FCC over net neutrality repeal FCC Dems rip net neutrality repeal: Handing over 'the keys to the internet' DOJ confirms criminal investigation into Uber Disney to acquire majority of Fox assets for $52.4B Senator calls for Justice Department to investigate Comcast-NBC merger New York AG: As many as 2 million net neutrality comments are fake White House unveils report on modernizing government IT SEC head warns investors about cryptocurrency Poll: 83 percent of voters support keeping FCC's net neutrality rules Lawmakers introduce bipartisan AI legislation FCC, FTC announce partnership to police internet after net neutrality repeal         Did a friend forward you this email? Sign up for Technology Newsletters     Forward Technology Newsletters       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Defense Issuewatch Newsletter

View in your browser     Showdown over defense funding By Rebecca Kheel and Ellen Mitchell House Republicans next week hope to push forward their plan to pass a short-term spending bill that includes $640 billion for full-year defense funding. But they must contend with Democrats who oppose the move.   The House Appropriations Committee on Wednesday released legislation that would fund domestic programs through Jan. 19 and fund the Defense Department through September 2018. The bill would also avert automatic defense sequestration cuts that would otherwise take effect. GOP leadership decided on the plan to placate defense hawks and conservatives, but Democrats are likely to oppose it. Democrats have routinely demanded an increase in domestic funding along with any boost in the defense budget. Government funding runs out on Friday, after a two-week spending bill known as a continuing resolution (CR), passed by Congress on Dec. 7, reaches its end.  House Armed Services Committee Chairman Mac Thornberry (R-Texas), last week defended the funding measure, declaring the decision as "settled." "No one is arguing that we are appropriating too much money for the military, or that the needs of our men and women in uniform aren't urgent, or that we aren't running out of time to turn the readiness crisis around in the face of serious threats," Thornberry said in a Thursday statement. "Those issues are settled." The Senate must now approve the bill to avoid a government shutdown, but that looks unlikely, as at least 60 lawmakers must approve spending legislation to stave off a filibuster. Senate Democrats made their displeasure known, urging GOP leadership in both chambers to give up on the plan to fund the Pentagon for a full-year but not other domestic programs. "If presented with partisan legislation that leaves these key priorities behind, we will oppose it," the Democrats wrote in a letter to Senate Majority Leader Mitch McConnell (R-Ky.). But Thornberry in his statement pushed back on that stance. "Opponents of this bill argue that we should put our urgent national security needs on hold until we reach a similar consensus on a whole host of other domestic programs," Thornberry said. "We know what needs to be done to begin to repair our military. Congress should approve these resources now." A small number of committee hearings and outside events are also happening in the coming week as lawmakers look to wrap up their work for the year. U.S. Special Representative for Ukraine Negotiations Kurt Volker will speak at the Atlantic Council at an event on the prospect of a peacekeeping mission in Donbas at 9:30 a.m. Tuesday. http://bit.ly/2yFoCTU The Senate Foreign Relations Committee will hear from a State Department official on the U.S. strategy for Syria after the defeat of the Islamic State in Iraq and Syria (ISIS) at 10 a.m. Tuesday at Dirksen 419. http://bit.ly/2BrNmEW The Foreign Relations Committee will consider nominations for the ambassadors to Rwanda and Gabon at 2 p.m. Tuesday at Dirksen 419. http://bit.ly/2jZii5l   ICYMI: -- NATO expresses 'serious concerns' Russian missile system violates arms treaty -- UN official back from North Korea worried about 'accidental move toward conflict' -- General requests second investigation into Somalia raid -- Haley presents 'undeniable' evidence of Iran's support for Yemeni rebels -- Navy to equip T-45 jets with new system after oxygen issues -- House GOP forges ahead with plan to include defense in spending bill -- Corker 'semi-hopeful' on Iran legislation as key deadline passes -- Senate Dems play hardball on funding bill -- Trump signs nearly $700B defense policy bill -- Mattis gets unique role in budget talks -- Judge denies Trump request to delay transgender military enlistment         Did a friend forward you this email? Sign up for Defense Newsletters     Forward Defense Newsletters       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.