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2017年12月15日 星期五

SearchCap: Net neutrality, AdWords grants & EU licensing fees

 
 
Featured story
 

European press agencies push for licensing fees for their content from Google, Facebook

 

Dec 15, 2017 by Greg Sterling

It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will.

 
From Search Engine Land
 
Optimizing for Hanukkah: Sometimes it's still strings, not things
  Dec 15, 2017 by Paul Shapiro

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet.

 
How to generate links that drive traffic, not just ranking
  Dec 15, 2017 by Kevin Rowe

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

 
Google Ad Grants policy changes include 5% CTR minimum, up from 1%
  Dec 15, 2017 by Ginny Marvin

Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.

 
Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more
  Dec 15, 2017 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

 
FCC repeals net neutrality by party line vote
  Dec 14, 2017 by Greg Sterling

FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

From Marketing Land
How to integrate display with search and video
Dec 15, 2017 by Grace Kaye

Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.

Assessing the impact of poor data on retail: The 1-10-100 rule
Dec 15, 2017 by Tom Mucklow

With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.

Janrain launches Identity Groups for consumers
Dec 15, 2017 by Barry Levine

The new offering lets an account owner invite others to set up access-limited profiles -- without surrendering the master password.


 
 

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