Getting to know the B2B tech buyer, the 'CMOs at the Wheel" authors & more

Featured story

'CMOs at the Wheel' authors Nadine Dietz & Erica Seidel on the modern marketing organization   Dec 22, 2017 by Amy Gesenhues Dietz & Seidel recently published their 'CMOs at the Wheel e-book based on interviews from their 'Driving the Modern Marketing Organization' column.

From MarTech Today

The MarTech Minute: A Vatican partnership, a name change and new hires   Dec 22, 2017 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Getting to know your B2B tech buyer   Dec 22, 2017 by Josh Aberant Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships.

From Marketing Land

Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017   Dec 22, 2017 by Pamela Parker Between ad fraud, developments with ad blockers and concern about brand safety, display advertising has seen an eventful year. Check out the columns on the subject that grabbed our readers' attention.

From Around The Web

Apple revises its controversial guidelines on template-based apps

Over 75% of customers want to shop through their TV

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us