Today's consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day.
Yet most marketers can't, or don't, measure the impact of their digital campaigns on in-store sales.
This whitepaper explores online/offline connections across multiple digital channels, and discusses best practices to drive foot traffic, as well as key metrics to measure the impact of digital search marketing, organic search, social media, and ad campaigns on top-line growth.
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