Marketing Day: Mobile app Monday, 2017's top email marketing columns & Google Shopping

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How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing columns of 2017   Dec 21, 2017 by Pamela Parker It's that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our email marketer readers' appetites and get some valuable takeaways.

From Marketing Land

The upcoming mobile app Monday: Be prepared   Dec 21, 2017 by Bobby Lyons Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

6 trends that show the (Thanksgiving) tables have turned in Google Shopping   Dec 21, 2017 by Steve Tutelman Columnist Steve Tutelman examines retailers' Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season.

Equifax and beyond: How data breaches shaped 2017   Dec 21, 2017 by Robin Kurzer Could this be a turning point in the way we handle PII data in the future?

How Snapchat can win back the influencers it has lost to Instagram   Dec 21, 2017 by Tim Peterson Snapchat doesn't need to pay influencers so much as pay attention to them and push people's attention toward their Stories, according to influencers.

Facebook will no longer flag fake news link with 'Disputed' label   Dec 21, 2017 by Tim Peterson People are less likely to share a fake news article if they're shown links evidencing its falsehoods instead of a claim that it's false, per Facebook.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

How marketers will take their social spend more seriously in 2018   Dec 21, 2017 by Tim Peterson This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year.

What is the future of artificial intelligence?   Dec 21, 2017 by Robin Kurzer Marketers say that 2018 will see deeper personalization, innovations in voice AI and an enhanced view of the customer journey.

Game over: The death of the sales funnel and leveling up attribution   Dec 21, 2017 by Chuck Moran As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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