Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search capabilities.
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017.
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company's most important goals.
Facebook, Amazon, Verizon and others used the social network's age-based targeting to promote job openings, according to ProPublica and The New York Times.
Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you determine which offline marketing channels are the most effective.
Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them.
Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!
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