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2017年12月28日 星期四

The trends within the trends, the fallout from Apple’s war on cookies & more

 
 
Featured story
 

It's not the trend that you need to watch for. It's the trend inside the trend.

 

Dec 27, 2017 by Barry Levine

Here's a partial list of the hidden consequences inside some of the biggest trends in 2017.

 
From MarTech Today
 
We're already seeing the fallout from Apple's war on cookies
  Dec 27, 2017 by Joe Sabol

Is Apple's Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.

From Marketing Land
 
Unique international trends require a unique marketing approach
  Dec 27, 2017 by Brendan McGonigle

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017.

 
CMOs in the know: Our top 10 Marketing Strategies columns of 2017
  Dec 27, 2017 by Desiree Everts DeNunzio

What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.

 
 

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