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2017年12月21日 星期四

Google confirms mid-December search ranking algorithm updates

 
 

Google confirms mid-December search ranking algorithm updates

 

Dec 20, 2017 by Michelle Robbins
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted.

 
 
4 things SEO professionals should do consistently
Dec 21, 2017 by Jeremy Knauff
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.
 
Google launches new Rich Results testing tool with some rebranding
Dec 19, 2017 by Barry Schwartz
In addition to the new testing tool, Google is grouping all the names for these types of search results into the name 'Rich Results.'
 
Data bug with Google Search Console's Search Analytics report
Dec 19, 2017 by Barry Schwartz
The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.
 
Google offers advice on how to get ready for the mobile-first index
Dec 18, 2017 by Barry Schwartz
Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.
 
Optimizing for Hanukkah: Sometimes it's still strings, not things
Dec 15, 2017 by Paul Shapiro
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet.
 
How to generate links that drive traffic, not just ranking
Dec 15, 2017 by Kevin Rowe
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
 
Google: Fundamentals of writing meta descriptions don't change with longer search snippets
Dec 14, 2017 by Barry Schwartz
Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.
 
Bing announces AI-powered new 'intelligent search' features
Dec 14, 2017 by Greg Sterling
None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.
 

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