SearchCap: Google images, algorithm updates & top SEM columns

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PPC insights: Our top SEM columns of 2017   Dec 27, 2017 by Jessica Thompson 2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land's PPC community in our top 10 paid search columns of the year.

From Search Engine Land

What to watch for in 2018: Mobile SEO predictions   Dec 27, 2017 by Cindy Krum Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.

From algo to aggro: How SEOs really feel about Google algorithm updates   Dec 27, 2017 by Jamie Pitman Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs.

Google image search results tests new related searches box   Dec 27, 2017 by Barry Schwartz Google is at it again, now testing a new way for searchers to expand their queries in image search on mobile.

Marlene Dietrich Google doodle honors the legendary actress's career   Dec 27, 2017 by Barry Schwartz Actress, humanitarian, star and icon gets a Google logo on what would have been her 116th birthday.

From Marketing Land

Unique international trends require a unique marketing approach   Dec 27, 2017 by Brendan McGonigle Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017.

A tale of two GoFundMe's: Why centralized local sponsorship campaigns matter for multilocation brands   Dec 27, 2017 by Megan Hannay When you're a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy.

CMOs in the know: Our top 10 Marketing Strategies columns of 2017   Dec 27, 2017 by Desiree Everts DeNunzio What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.

Search News From Around The Web

It's In The Stars - A Google Algorithm Update On 12/15/17 Is Impacting Some Celebrity Websites, GSQI

20 Years of Yandex: Yandex Advertising in 2017, Russian Search Marketing

A Novice's Guide to Search Engine Optimization, theupperranks.com

Broad Match Modifier: What It Is and How to Use It, Ignite Visibility

Google Recommends Against Using Google Tag Manager For SEO Tests, Search Engine Roundtable

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