Marketing Day: A message to email marketers, 2017's top display advertising columns & more

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Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017   Dec 22, 2017 by Pamela Parker Between ad fraud, developments with ad blockers and concern about brand safety, display advertising has seen an eventful year. Check out the columns on the subject that grabbed our readers' attention.

From Marketing Land

Game over: The death of the sales funnel and leveling up attribution   Dec 22, 2017 by Chuck Moran As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.

The 6 sales content benchmarks every business needs   Dec 22, 2017 by Digital Marketing Depot It's no secret that content — from case studies to pitch decks — fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success.

Message to email marketers: Show me something different in 2018   Dec 22, 2017 by Ryan Phelan Don't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018.

How marketers will take their social spend more seriously in 2018   Dec 22, 2017 by Tim Peterson This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Getting to know your B2B tech buyer   Dec 22, 2017 by Josh Aberant Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships.

'CMOs at the Wheel' authors Nadine Dietz & Erica Seidel on the modern marketing organization   Dec 22, 2017 by Amy Gesenhues Dietz & Seidel recently published their "CMOs at the Wheel" e-book based on interviews from their "Driving the Modern Marketing Organization" column.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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