As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they'll continue to unfold in 2018.
Is Apple's Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.
Facebook, Amazon, Verizon and others used the social network's age-based targeting to promote job openings, according to ProPublica and The New York Times.
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