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2017年12月27日 星期三

Marketing Day: Local sponsorship campaigns, CMOs in the know & more

 
 
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CMOs in the know: Our top 10 Marketing Strategies columns of 2017

 

Dec 27, 2017 by Desiree Everts DeNunzio

What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.

 
From Marketing Land
 
Unique international trends require a unique marketing approach
  Dec 27, 2017 by Brendan McGonigle

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex's top search trends of 2017.

 
A tale of two GoFundMe's: Why centralized local sponsorship campaigns matter for multilocation brands
  Dec 27, 2017 by Megan Hannay

When you're a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
It's not the trend that you need to watch for. It's the trend inside the trend.
  Dec 27, 2017 by Barry Levine

Here's a partial list of the hidden consequences inside some of the biggest trends in 2017.

 
We're already seeing the fallout from Apple's war on cookies
  Dec 27, 2017 by Joe Sabol

Is Apple's Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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