SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates

Featured story

'SEO Snippets' — new Google video series to help webmasters & SEOs   Dec 21, 2017 by Barry Schwartz The new series will address frequently raised issues in the webmaster forums.

From Search Engine Land

Google tests 'more results' mobile search interface and new search refinement buttons   Dec 21, 2017 by Barry Schwartz Google told us, "We constantly experiment with new search formats and experiences to deliver the best experience for our users."

Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year   Dec 21, 2017 by Amy Gesenhues Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18.

Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter   Dec 21, 2017 by Amy Gesenhues Google has brought back its animated mouse to finish out the 2017 solstice and equinox doodle series.

The Google Assistant SDK adds support for additional languages & more   Dec 21, 2017 by Barry Schwartz In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.

4 things SEO professionals should do consistently   Dec 21, 2017 by Jeremy Knauff Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.

From Marketing Land

How independent reviews influence Google's trust in your brand   Dec 21, 2017 by Pratik Dholakiya Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.

The upcoming mobile app Monday: Be prepared   Dec 21, 2017 by Bobby Lyons Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

6 trends that show the (Thanksgiving) tables have turned in Google Shopping   Dec 21, 2017 by Steve Tutelman Columnist Steve Tutelman examines retailers' Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season.

Equifax and beyond: How data breaches shaped 2017   Dec 21, 2017 by Robin Kurzer Could this be a turning point in the way we handle PII data in the future?

How Snapchat can win back the influencers it has lost to Instagram   Dec 21, 2017 by Tim Peterson Snapchat doesn't need to pay influencers so much as pay attention to them and push people's attention toward their Stories, according to influencers.

Facebook will no longer flag fake news link with 'Disputed' label   Dec 21, 2017 by Tim Peterson People are less likely to share a fake news article if they're shown links evidencing its falsehoods instead of a claim that it's false, per Facebook.

Search News From Around The Web

11 Hot Google Ranking Factors for 2018, Receptional

5 New Year's Resolutions for AdWords Success, Inside AdWords

6 Bottom Line Boosting Tips for Paid Search, PPC Hero

Amazon Leads UK Retail Paid Search This Holiday Season, AdGooroo

Google Says IPv6 & HTTP/2 Works But You Should Also Support IPv4 & HTTP/1.x, Search Engine Roundtable

Google's Mobile First Index: Tracking When Google Moves Your Site and Preparing for the Switch, Keylime Toolbox

How Did the SEO Landscape Influence Your Rankings in 2017, Cognitive SEO

How to analyze a sudden drop in traffic, Yoast

Invalid inserted products no longer result in immediate errors, Google Ads Developer Blog

Why Apple Maps still has a ways to go before dethroning Google Maps, BGR

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